The Home Improvement Industry
Book Club

This is a free, monthly leadership and growth discussion for professionals across the home improvement industry.

At our best, we’re always creating
Our first book:

Hidden Messages in Water by Masaru Emoto

Available on Audible (physical book recommended for visuals)

Face-to-Face Coaching

We help home improvement leaders master event marketing by building systems for hiring, training, and scaling in-person sales teams.

Event Strategy Support

Get expert guidance to choose the right shows and retail partners, ensuring your marketing investment attracts real buyers and drives results.

Custom Growth Plans

Work with us to design coaching, training, and compensation systems tailored to your business goals so you can scale with confidence.

Trusted by Industry Leaders

From building a $10M events department to coaching remodeling leaders nationwide, Samantha proves that with the right systems, KPIs, and culture—growth is inevitable.
Samantha McGuinness, Founder of Enabled
About the book club

Home Improvement Industry Book Club

Open to owners, leaders, sales, marketing, events, and operations, this Book Club is designed to build stronger language, leadership habits, and intentional growth.

Meetings are held live on Zoom on the third Thursday of every month at 1:00 PM EST.

Samantha’s mission is clear—real human connection drives lasting remodeling growth.

Through the Face to Face Marketing Network, Enabled empowers owners and managers with the tools, strategies, and confidence to hire, train, and scale profitable teams.
How We Help

The Four P’s

The Four P’s are the foundation of Enabled’s coaching approach. We help you find the right venues, hire with precision, manage performance, and turn events into profit.

Position

Get into the right shows and retail locations that attract real buyers.

Precision

Use proven systems to hire, train, and manage appointment setters

Performance

Run teams with clear schedules, goals, and accountability.

Profit

Turn face-to-face marketing into consistent, predictable revenue.

Since 2005

For nearly two decades, Enabled has been helping remodeling leaders transform their in-field marketing. From building award-winning event teams to coaching proven systems, our track record speaks for itself.

What Our Clients Say

Erin Pozner Florida Window & Door

Working with Samantha has been an absolute pleasure. Her coaching and knowledge of optimizing my events team has made marked changes in our performance. She has exciting, cutting edge ideas that motivate my events team while benefitting the company as well. I highly recommend Samantha's services to anyone doing events in their company.

Ken Baer K&P Remodeling

Samantha and her team are the best at what they do!

Bronti Samuels Bathworks

Samantha and her team are simply incredible! They have great communication, helpful insight and provide the perfect amount of support.

Case Studies

Success Stories

See how remodeling leaders partnered with Enabled to build scalable event systems that drive predictable profit.

Workflow Transformation

Event & Retail Strategy

We guided remodeling leaders to choose shows and partners that attract real buyers, boosting leads and building a reliable system for lasting results.

Scaling With Systems

Hiring & Training

Our coaching helped contractors expand from ten shows a year to eighteen monthly by hiring, training, and managing skilled teams designed for growth.

Profit-First Growth

Compensation & Budgeting

We refined pay plans and budgets so remodeling clients protected margins while growing revenue, proving events can remain profitable and sustainable.
Oue Blog

Insights & Strategies for Remodeling Leaders

Stay ahead with expert tips, success stories, and proven systems for building face-to-face marketing teams, securing retail partnerships, and driving predictable growth.
Elevating Customer Interactions in Home Remodeling

Elevating Customer Interactions in Home Remodeling

In the dynamic world of home remodeling, effective communication is the cornerstone of building strong relationships with clients.…

Adapting to Lead Generation Changes Post-2022

Adapting to Lead Generation Changes Post-2022

The landscape of lead generation for home remodeling companies has significantly evolved since 2022. As market dynamics shift,…

Hyper-Focused Marketing Solutions for Home Remodeling Companies

Hyper-Focused Marketing Solutions for Home Remodeling Companies

🏠 At Enabled, our team hyper focuses on: 1. Position: Helping our clients get in front of their…

Get a Free Copy of the 7 Hidden Roadblocks Preventing Home Remodeling Businesses From Driving Millions From Home Shows and Events

Discover what’s holding your business back—and the proven systems to fix it.

Get a Free Copy of the 7 Hidden Roadblocks Preventing Home Remodeling Businesses From Driving Millions From Home Shows and Events

Discover what’s holding your business back—and the proven systems to fix it.


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